I have just made some Easter Amends to The Children's Furniture homepage. And it got me wanting to write about what grabs people's attention and creates a desire through emotions.
Great images can make such a difference to a website. This photo is eye-catching and sells a dream - the "Sell the Sizzle" if you like - we aren't just selling individual childrens wardrobes, or childrens beds but we are saying - you too could have this look.
Simple really - sell a dream not just a product!
Visit the site: www.thechildrensfurniturecompany.co.uk