Responsive wedding car hire specialist

Client: Grooms & Vrooms

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 the brief

We were tasked with creating a brand for a new specialist car hire firm. With a fantastic range of classic automobiles, the emphasis was on communicating the prestigious and aspirational nature of the offering.

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Client: Grooms & Vrooms
Website URL: http://www.groomsandvrooms.co.uk

Grooms & Vrooms

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 how we tackled it

We decided to use the Jaguar E-Type form in the logo, as it is regarded by many as the most desirable car ever made. It's a real unique selling point for the company. We coupled that with Trajan, one of the most popular classical typefaces.

We wanted to create a dark site, with the splashes of colour being the cars themselves. We went with a heavily image-based design, keeping text to a minimum to give the cars further impact.

 the result

The end result is a site that conveys the beauty of these automobiles. The design is understated, allowing the cars to speak for themselves.

It also works great across computers, tablets and phones.

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"It's been really enjoyable working on this site, as well as the brand identity. The cars themselves are just fantastic, and hopefully we've built a site that does them justice!"

Allen Brindle
Allen Brindle
Web Designer

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